
1) Consumer behaviour 2) Sociological terminology
Found on
https://www.crosswordclues.com/clue/overchoice

Overchoice, also referred to as `choice overload`, is a term describing a problem facing consumers in the postindustrial society: too many choices. The term was first introduced by Alvin Toffler in his 1970 book, Future Shock. Overchoice is the result of technological progress. Since the beginning of the Industrial Revolution, each year, more an.....
Found on
http://en.wikipedia.org/wiki/Overchoice
No exact match found.