Neuromarketing is a new field of marketing research that studies consumers` sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) and Steady state topography (SST) to ....
Found on
http://en.wikipedia.org/wiki/Neuromarketing
This is the name given to the application of neuroscience by marketing professionals. [See the detailed definition in our Main Glossary (MNO).]
Found on
http://www.encyclo.co.uk/local/20437
Technique to quantify how consumers will respond to brands and advertising. The brain is mapped, using functional Magnetic Resonance Imaging (fMRI), to record conscious and subconscious responses to advertising, products or brands.
Found on
https://www.encyclo.co.uk/local/20161
No exact match found.
