A set of institutions necessary to transfer the title to goods and to move goods from the point of consumption. (Vendors, publishers, library facilities.)
Found on
http://archive.ifla.org/VII/s34/pubs/glossary.htm
A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, from the point of production to the point of consumption. It is the way products and services get to the end-user, the consumer; also known as a distribution channel. A marketing channel is a useful tool for management, and is crucial to creating ...
Found on
http://en.wikipedia.org/wiki/Marketing_channel
No exact match found.
