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Found on
http://en.wikipedia.org/wiki/Marketing_Strategy
Marketing strategy is the goal of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and th...
Found on
http://en.wikipedia.org/wiki/Marketing_strategy
A plan based on the interrelationships of the 4Ps (Product, Price, Place, Promotion) to market a product to consumers. The plan should project targets and ensure that these can be effectively measured.
Found on
http://www.encyclo.co.uk/local/20140
A plan which clearly outlines how a business is hoping to achieve its sales targets. :: Musgrave Group (9th Edition)
Found on
http://www.encyclo.co.uk/local/20977
The set of objectives which an organisation allocates to its marketing function in order to support the overall corporate strategy, together with the broad methods chosen to achieve these objectives.
Found on
https://www.encyclo.co.uk/local/20161
the broad marketing thinking that will enable an organisation to develop its products and marketing mixes in the right direction, consistent with overall corporate objectives.
Found on
https://www.encyclo.co.uk/local/20463
No exact match found.
