Macromarketing addresses big/important issues at the nexus of marketing and society. The principal scholarly outlet for macromarketing research is the Journal of Macromarketing. In a more interconnected world of markets, marketers, and their stakeholders, macromarketing is an important mechanism to study both opportunities and shortcomings of mark...
Found on
http://en.wikipedia.org/wiki/Macromarketing
A type of marketing in which a company adapts itself to uncontrollable factors within the industry.
Found on
http://www.encyclo.co.uk/local/21023
No exact match found.
