Intangibility is used in marketing to describe the inability to assess the value gained from engaging in an activity using any tangible evidence. It is often used to describe services where there isn`t a tangible product that the customer can purchase, that can be seen, tasted or touched. Other key characteristics of services include perishabilit.... Found on http://en.wikipedia.org/wiki/Intangibility
In·tan`gi·bil'i·ty noun ; plural Intangibilities . [ Confer French intangibilité .] The quality or state of being intangible; intangibleness. Found on http://www.encyclo.co.uk/webster/I/73