1) Expressive style 2) Style 
Headlinese is an abbreviated writing style used in newspaper headlines. ==Syntax== Because space is limited, headlines are written in a compressed telegraphic style, using special syntactic conventions: Headlines are generally sentences or noun phrases. ==Short forms== Individuals are usually named by their last name only, with no honorifics. Orga...
[n] - using the abbreviated style of headline writers
headlinese Using the abbreviated style of headline writers.
noun using the abbreviated style of headline writers