Glocalisation definitions

Glocalisation

process by which local communities respond differently to global changes
Found on http://wps.pearsoned.co.uk/wps/media/objects/2143/2195136/glossary/glossary

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Glocalisation

Global Localisation. A term used when an international company adapts its manufacturing methods, products or services to suit local conditions.
Found on http://www.encyclo.co.uk/local/22643

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