
The availability of demographic consumer behavior and life style data by arbitrary geographic boundaries that are typically quite small. For example, a library-designated service area of two census tracts (US).
Found on
http://archive.ifla.org/VII/s34/pubs/glossary.htm

Geodemography includes the application of geodemographic classifications for business, social research and public policy but has a parallel history in academic research seeking to understand the processes by which settlements (notably, cities) evolve and neighborhoods are formed. It links the sciences of demography, the study of human population d...
Found on
http://en.wikipedia.org/wiki/Geodemography
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