The loss of trademark protection that results from a product being synonymous for all products of that type. See the definition for generic mark.
Found on
http://www.encyclo.co.uk/local/21213
A process by which a trademark owner loses trademark rights because the trademark is used widely and indiscriminately to refer to a type of product or service. For example, escalator was originally a protected trademark used to designate the moving stairs manufactured by a specific company. Eventually, the word became synonymous with the very idea ...
Found on
http://www.nolo.com/dictionary/genericide-term.html
No exact match found.
