1) Franchiser 
See:... <a target=_blank href='http://www.finance-glossary.com/terms/franchisee.htm?id=580&ginPtrCode=00000&PopupMode=false' title='Read full definition of franchisee'>more</a>
An individual or entity that is granted a franchise.
an intermediary who holds a contract to supply and market a product or service to operating standards and criteria set by the franchisor.
That's you - the person who receives the license from a franchisor to conduct business under their trademark.
a person or company to whom a franchise is granted.