1) Customer loyalty program 
`Fly Buys`, `flybuys` or `FlyBuys` can refer to: ...[Australia] flybuys is Australia`s largest loyalty program, with over 10 million flybuys cardholders in over 5.5 million Australian households. It is owned by Coles. Members collect points from household consumer purchases (and through credit card use) and subsequently exchange points for gift cards, merchandise, flights and other rewards. ...