[advertising] Flighting is an advertising term for a timing pattern in which commercials are scheduled to run during intervals that are separated by periods in which no advertising messages appear for the advertised item. Any period of time during which the messages are appearing is called a flight, and a period of message inactivity is usu...
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http://en.wikipedia.org/wiki/Flighting_(advertising)
[cricket] Flighting the ball is a manoeuver in which a bowler in cricket deceives the batsman with subtle changes in the speed of delivery using almost identical bowling actions. This is almost always used by slow bowlers, as it requires the ball to be pushed forward or dropped short by looping the ball in the air. Wilfred Rhodes and Bishan...
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http://en.wikipedia.org/wiki/Flighting_(cricket)
The scheduling of advertising for a period of time, followed by a hiatus, then another 'flight' of advertising.
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http://www.agbnielsen.net/glossary/glossaryQ.asp?type=alpha&jump=none
A media schedule that involves more advertising at certain times and less advertising during other time periods.
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http://www.encyclo.co.uk/local/21023
A cost effective method of advertising. A commercial is scheduled to appear on TV, usually when viewing figures are high (flight). There are periods in between the flights when the commercial does not appear on TV (hiatus). During the TV hiatus the product being advertised will often appear in newspapers or magazines, so the public is continually a...
Found on
http://www.encyclo.co.uk/local/22643
No exact match found.
