1) Assesses 1) Fillers of sockets 2) Has a close look at 3) Looks over 4) Looks over closely 5) Peepers 6) Scopes out 7) Stares 8) Stares at, slang 9) They fill sockets 
the aggregated published or acknowledged readership numbers for all content in which a brand or organisation receive published content. (See impressions, and opportunities to see.)
Advertising term. A name given to the number of people who visit a website advertisement, which can be counted by the number of click-throughs