In linguistic pragmatics, exophora is reference to something extralinguistic, i.e. not in the same text, and contrasts with endophora. Exophora can be deictic, in which special words or grammatical markings are used to make reference to something in the context of the utterance or speaker. For example, pronouns are often exophoric, with words such...
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http://en.wikipedia.org/wiki/Exophora
the use of a word or phrase to refer to something in the extralinguistic environment, as that in Look at that, said by someone pointing to a sunset. Cf. endophora.
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https://www.infoplease.com/dictionary/exophora
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