1) To make emotional 2) Treat as a matter of emotion 
• (v. t.) To give an emotional character to.
E·mo'tion·al·ize transitive verb To give an emotional character to. « Brought up in a pious family where religion was not talked about emotionalized , but was accepted as the rule of thought and conduct.» Froude. 
to make emotional; treat as a matter of emotion.