1) Business term
Found on
https://www.crosswordclues.com/clue/customization
[anthropology] Customization is the process in which an individual or a group appropriates a product or practice of another culture and makes it their own. ==Introduction== In the introduction to their book The Anthropology of Globalization: a Reader, Inda and Rosaldo examine the dynamics of cultural customization in the face of globalizati...
Found on
http://en.wikipedia.org/wiki/Customization_(anthropology)
[international marketing] Customization refers in the context of international marketing to a country-tailored product strategy which focuses on cross-border differences in the needs and wants of target customers, appropriately changing products in order for them to match local market conditions. Therein, customization follows a market-driv...
Found on
http://en.wikipedia.org/wiki/Customization_(international_marketing)
No exact match found.
