Counterprogramming

In Broadcast programming, counterprogramming is the practice of offering television programs to attract an audience from another television station airing a major event. It is also referred when programmers offer something different from the rival’s program as an alternative, to increase the audience size. ==Television== The main events counterp...
Found on http://en.wikipedia.org/wiki/Counterprogramming

Counterprogramming

[film distribution] In film distribution, counterprogramming is a studio`s marketing strategy to distribute a film that appeals to audience demographics not targeted by another film or a non-film event. The 2013 book The Business of Media Distribution said the United States film business was highly competitive and that counterprogramming wa...
Found on http://en.wikipedia.org/wiki/Counterprogramming_(film_distribution)
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