1) Commercialisation 
Commercialization is the process or cycle of introducing a new product or production method into the market. Many technologies begin in the laboratory and are not practical for commercial use in their infancy. The development segment of the research and development spectrum requires time and money as systems are engineered that will make the produ...
(from the article `Europe, history of`) Heightened commercialization showed in a number of areas. Vigorous peasants increased their landholdings, often at the expense of their less ...
[n] - the act of commercializing something
commercialisation noun the act of commercializing something; involving something in commerce; `my father considered the commercialization of Christmas to be a sacrilege`; `the government tried to accelerate the commercialization of this develop...
the act of commercializing something