BlueLithium is an online advertising network, founded by Gurbaksh Chahal and Krishna Subramanian in January 2004. Its service is intended to join behavioral targeting with advanced data analytics to improve campaign optimization over a global advertising network. BlueLithium is headquartered in San Jose, California with offices in London, Paris, M...
Found on
http://en.wikipedia.org/wiki/BlueLithium
(from the article `Computers and Information Systems`) Yahoo! bought two online advertising companies—Right Media for $680 million (Yahoo! already owned 20% of the firm) and BlueLithium for $300 million. ...
Found on
http://www.britannica.com/eb/a-z/b/82
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