Bembo is the name given to a 20th-century revival of an old style serif or humanist typeface cut by Francesco Griffo around 1495. It is named for the poet Pietro Bembo, an edition of whose writing was its first use. The typeface Bembo seen today is a revival designed under the direction of Stanley Morison for the Monotype Corporation in 1929. It i...
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http://en.wikipedia.org/wiki/Bembo
(from the article `typography`) ...intelligent use that mechanical composition could be used to produce books at once handsome and functional. Among these types were Garamond, based ...
Found on
http://www.britannica.com/eb/a-z/b/46
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