Attitudes

Enduring systems of positive or negative evaluations, emotional feelings, and action tendencies with respect to an object. Consumer's overall liking or preference for an object. (Assael)
Found on http://archive.ifla.org/VII/s34/pubs/glossary.htm

Attitudes

Rajecki (1990) says that an attitude is 'a predisposition to respond cognitively, emotionally, or behaviourally to a particular object in a particular way.' Attitudes guide how we react to others, what causes we support, how we vote, our consumer preferences, our personal style etc. Attitudes are latent constructs. This means they cannot be observe...
Found on http://www.gerardkeegan.co.uk/glossary/gloss_a.htm
No exact match found