Money that a manufacturer pays a wholesaler or retailer to advertise a product, brand or line. See cooperative advertising; cooperative merchandising allowance.
Found on
http://www.encyclo.co.uk/local/20108
Money provided by a manufacturer to a distributor for the purpose of advertising a specific product or brand. See, also, Cooperative advertising.
Found on
http://www.encyclo.co.uk/local/21023
In business, an advertising allowance is a price concession given by a manufacturer of a product to a retailer to allow him to pay for local advertising. It is an effective way of advertising both the product and the retail outlet.
Found on
http://www.probertencyclopaedia.com/browse/JA.HTM
No exact match found.
