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Chris Wall Creative - Website design glossary Category: Technical and IT > Graphic and website design Date & country: 31/12/2010, UK Words: 167

Payment By Results
(PBR)

Packaging
Material used to protect goods; also an opportunity to present the brand and logo.

PANSES
Politically Active and Not Seeking Employment - demographic group.

Peer to Peer
(P2P)

Personal selling
One-to-one communication between seller and prospective purchaser.

Point of Sale
(POS) Positioning of marketing material or display, usually within a retail outlet, where the customer decides whether to make a purchase.

Pop-under
Automatically launched internet advertisement appearing behind another webpage.

Positioning
Placing of an image for a product or service in the mind of a customer, relative to the competition.

Podcast/Podcasting
Term used to define the broadcasting of multimedia files to iPods or other similar devices.

Portfolio
The set of products or services which a company decides to develop and market, or in creative terms examples of work in a file.

Proof
Image provided for comment, correction or approval.

Product life cycle
Progress of a product from inception to its eventual decline.

Promotional mix
The components of a campaign, e.g. personal selling, public relations, direct marketing, packaging, and sales promotion.

Production
Work to take an advert to the stage where it can be reproduced within the media.

Public relations
Activity that aims to promote, establish and protect the reputation of a company or brand, and to communicate and influence key audiences.

Qualitative research
Market research that does not use numerical data but relies on interviews, `focus groups`, `repertory grid`, resulting in more detailed but also more subjective findings than those of `quantitative research`.

RAJAR
Radio Joint Audience Research - a single audience measurement system for the radio industry.

RAPPIES
Retired Affluent Professionals - demographic group.

Return on Marketing Investment
(ROMI) The value derived from investing in marketing.

Return on Sales Enablement
(ROSE)

Relationship marketing
Establishment of a relationship with the customer which continues beyond the first purchase.

Run of paper
(rop) Advertising that can be placed at discretion of publisher on pages alongside editorial in the media.

Sales promotion
Techniques used to attract the purchaser, including discounting, coupons, guarantees, free gifts, competitions, vouchers, demonstrations, bonus commission and sponsorship etc.

Sampling
The use of a statistically representative group to facilitate quantitative market research.

Scamp
Preliminary concept or layout of an advertisement or other material.

Search marketing
Promoting a website using internet search engines to get it listed in natural search results (unpaid) or as a listing on the same webpage as the search results (paid).

Share of Voice
(SOV) Percentage of the particular niche, market, or audience targetted.

SINBAD
Single Income, No Boyfriend and Absolutely Desperate - demographic group.

SITCOM
Single Income, Two Kids Outrageous Mortgage - demographic group.

SINDI
Single Independent and Divorced (only applies to women) - demographic group.

Skimming
High price in the early stages of the product life cycle to get as much profit as possible before prices are driven down by increasing competition.

SMS
Short Message Service. Text only messages via a wireless network.

SPAM
Bulk unsolicited e-mail, often advertisements.

Sponsorship
Funding of an event or support of a venture in return for publicity.

Strapline
The payoff - or punchline in an advertisement.

Supply Chain
Network of suppliers, manufacturers and distributors involved in the production and delivery.

SUPPIES
Senior Urban Professionals - demographic group.

SWOT analysis
Analysis which compares Strengths, Weaknesses, Opportunities and Threats, used as part of the development process for a marketing plan.

Targeting
The use of `market segmentation` to select and address individuals or key group of potential purchasers in the target market.

Telephone Preference Service
(TPS)

Test marketing
Making samples of a new product available to guage market reaction.

Telemarketing
Marketing of products or services via outbound calling.

TINKIE
Two Incomes, Nanny and Kids - demographic group.

Trade marketing
B2B marketing to the retail and distributive trades.

Tranny
Original transparency shot by traditional photographer.

Typo
Typographical error.

Unique Selling Preposition
(USP) Specific benefit a product or service represents and which is not offered by any competitor.

Undersize
Smaller than correct size.

Visual
Initial rendering of an ad or print item to establish look and feel.

Viral marketing
Spread of a brand message via individuals verbally or electronically. Techniques include email messages, jokes, web addresses, film clips and games that are then forwarded by recipients.

Weblogs
An internet publishing allowing an individual or company to express their thoughts and opinions. Businesses use weblogs as a marketing communication channel.

Web 2.0
Conceptual transformation of the Web from a collection of websites to a computing platform supporting web applications allowing users to define how they interact.

White space
Creative positioning of visual elements leaving areas of the page unused.

WI-FI
Wireless network connection allowing computers access via a wireless link.

WiMAX
Worldwide Interoperability for Microwave Access. Technology delivering wireless broadband access over short distances.

WOOF
Well Off Older Folk - demographic group.

WOOPIES
Well-Off Older People - demographic group.

Xerox
Pioneers in digital printing technology.

YAPPIES
Young Affluent Parents - demographic group.

YOOFS
Young, free and single – demographic group.

ZIT
Mark on printed sheet created by foreign object in the printing process..

ZUPPIE
Zestful Upscale Person in their Prime - demographic group.goods and services to other businesses.

E-commerce or e-marketing
Marketing conducted electronically, usually over the Internet.

K
One of the 4 process colours CMYK. K = Black.

M
One of the 4 process colours CMYK. M = Magenta

R & D
Research and development.

Y
One of the 4 process colours CMYK. Y = Yellow.