In commerce, time to market (TTM) is the length of time it takes from a product being conceived until its being available for sale. TTM is important in industries where products are outmoded quickly. A common assumption is that TTM matters most for first-of-a-kind products, but actually the leader often has the luxury of time, while the clock is c...
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http://en.wikipedia.org/wiki/Time_to_market
A major consideration for strategic planning in the pharmaceutical industry.
Found on
https://www.encyclo.co.uk/local/22571
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