1) Hardware in a cattle shed 
Store brands are a line of products strategically branded by a retailer within a single brand identity. They bear a similarity to the concept of house brands, private label brands (PLBs) in the United States, own brands in the UK, and home brands in Australia and generic brands. They are distinct in that a store brand is managed solely by the reta...
A private-label product carried by a retailer. See private label. 
an item offered for sale under a store's own label.