1) Gets the barrel ready 
JJ Johnson (`Dark Victory`) | country = United States | language = English | num_seasons = 1 | num_episodes = 12 | producer = Gene ReynoldsLarry Gelbart | editor = Joseph GluckNeil Travis | cinematography = Robert C. Moreno | camera = Multi-camera | runtime = 22–24 minutes | company = 20th Century Fox Television | channel = CBS | first_aired =.....
A marketing procedure where advertising is progressively expanded into more geographic areas over time.
A marketing campaign to introduce a new product. 
The process of launching a mailing campaign upon completion of promotion development, printing, selection of audiences, testing and acquisition of lists.
[Football] when a quarterback runs parallel to the line, looking for a receiver.
[v] - straighten by unrolling 2. [v] - flatten or spread with a roller
The stage of an infomercial campaign where, through a media test, it has been determined that the infomercial is a success and ready for regional or national distribution. Typical national distribution is reached through a gradual release over 2 to 4 months.