Good-will is the benefit derived from a business beyond the mere value of the capital, stock, funds, or property employed in it, in consequence of the general public patronage and encouragement which it receives from constant and habitual customers. It is legally considered a subject of sale along with the stock, premises, fixtures, trade debts, et...
[n] - (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets) 2. [n] - the friendly hope that something will succeed
goodwill noun a disposition to kindness and compassion; `the victor`s grace in treating the vanquished`goodwill noun the friendly hope that something will succeed