Co branding definitions

Co-branding

1) Type of branding
Found on https://www.crosswordclues.com/clue/co-branding

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Co-branding

Co-branding refers to several different marketing arrangements: Co-branding, also called brand partnership, is when two companies form an alliance to work together, creating marketing synergy. As described in Co-Branding: The Science of Alliance:{cquote|`the term `co-branding` is relatively new to the business vocabulary and is used to encompas......
Found on http://en.wikipedia.org/wiki/Co-branding

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Co-branding

Co-branding:
Found on http://www.encyclo.co.uk/local/20425

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