White mail definitions

White mail

Unsolicited subscription orders
Found on http://www.encyclo.co.uk/local/20553

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White mail

Mail that comes in from customers. It can include complaints, commendations, names of friends, orders, cheques, even cash. A very important part of every direct-mail operation.
Found on http://www.encyclo.co.uk/local/21134

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White Mail

Mail that comes in from customers without a purchase order form or other identification. It can include complaints, commendations, names of friends, orders, checks, even cash. It is a very important part of every direct-mail operation.
Found on http://www.nmoa.org/Library/index.htm

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