The unique selling proposition (USP), or unique selling point, or ``unique selling product`` or `` unique selling price`` is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to the customer that convinced t...
Found on
http://en.wikipedia.org/wiki/Unique_selling_proposition
The unique product benefit that the competition can not claim.
Found on
http://www.encyclo.co.uk/local/21023
Central concept of a game. The thing that makes this game stand out from the crowd.
Found on
http://www.sloperama.com/advice/lesson28.html
USP - The real point of difference of a product, in comparison to others. It could be a wide variety of things including taste, packaging, origin and so on.
Found on
https://www.encyclo.co.uk/local/20860
No exact match found.
