Today, Technology treadmill is a term used in agriculture to describe the cycle of improving technology, reducing the cost of production, and increasing farm sizes. The technology treadmill theory was first described by Willard Cochrane in 1958 to explain the increasing land consolidation and ownership of farms and to show how the treadmill create...
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http://en.wikipedia.org/wiki/Technology_treadmill
In rural sociology, the concept that introducing new production-enhancing technologies has not solved and some believe has compounded problems of farm profitability and sustainability. As farmers adopt a new technology, costs decrease and production increases, driving down prices to reflect lower per-unit costs and causing farmers to constantly seek new, cost-reducing technologies to stay ahead. ...
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http://www.encyclo.co.uk/visitor-contributions.php
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