1) Type of cognitive bias 
Response bias is a general term for a wide range of cognitive biases that influence the responses of participants away from an accurate or truthful response. These biases are most prevalent in the types of studies and research that involve participant self-report, such as structured interviews or surveys. Response biases can have a large impact on...
Bias in survey data due to measurement methods (e.g. recall bias in diary or day after recall TAM research, or panel fatigue in peoplemeter measurement).
Tendency of a subject to prefer particular responses.
Tendency of a subject to prefer particular responses.
Tendency of a subject to prefer particular responses.
Type: Term Definitions: 1. systematic error due to differences in characteristics between those who choose or volunteer to take part in a study, and those who do not.
The systematic tendency as a result of nonsensory factors for an observer to favor responding in a particular way.