
1) Low-price sales strategy 2) What major retailers do
Found on
https://www.crosswordclues.com/clue/mass-marketing

Mass marketing is a market coverage strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy. The idea is to broadcast a message that will reach the largest number of people possible. Traditionally mass marketing has focused on radio, television and newspapers as the media use...
Found on
http://en.wikipedia.org/wiki/Mass_marketing
No exact match found.