1) Marketing technique
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https://www.crosswordclues.com/clue/marketing-mix
The mix of controllable variables that the firm/library uses to reach desired use/sales level in target market, including price, product, place and promotion- 4 P's.
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http://archive.ifla.org/VII/s34/pubs/glossary.htm
The marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand`s offer, and is often associated with the four P`s: price, product, promotion, and place. In service marketing, however, the four Ps are expanded to the seven P`s or Seven P`s to address the different ...
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http://en.wikipedia.org/wiki/Marketing_mix
The marketing mix is the balance of marketing techniques required for selling the product. It's components are often known as the four Ps: Price - the price of the product - particularly the price compared to your competitors - is a vital part of marketing. Product - targeting the market and making the product appropriate to the market segment you ...
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http://www.encyclo.co.uk/local/20140
Marketing mix:
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http://www.encyclo.co.uk/local/20425
Any combination of the various elements of marketing. The most famous mix is the 4Ps â€` product, price, place, and promotion. The term media mix applies to any mix of media used for advertising or promotion, e.g., television, radio, newspapers etc. :: Cadbury (10th Edition)
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http://www.encyclo.co.uk/local/20977
The levels and interplay of the elements of a product's or service's marketing efforts, including product features, pricing, packaging, advertising, merchandising, distribution, and marketing budget; especially as these elements affect sales results.
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http://www.encyclo.co.uk/local/21023
Various marketing elements and strategies that must be used together to achieve maximum effectiveness.
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http://www.nmoa.org/Library/index.htm
The combination of marketing inputs that affect customer motivation and behaviour. These inputs traditionally encompass four controllable variables 'the 4 Ps': product, price, promotion and place. The list has subsequently been extended to 7 Ps, the additions being people, process and 'physical evidence'.
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https://www.encyclo.co.uk/local/20161
the combination of the 4Ps that creates an integrated and consistent offering to potential customers that satisfies their needs and wants.
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https://www.encyclo.co.uk/local/20463
The factors that help a firm to sell its products. Four elements – the four Ps of marketing – are normally distinguished: getting the right product to the market, at the right price; ensuring that the promotion in terms of advertising and marketing for the product is right; and ensuring that the product is distributed to the m...
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https://www.encyclo.co.uk/local/21221
The combination of marketing that affects customer behaviour - usually product, price, promotion and place.
Found on
https://www.encyclo.co.uk/local/21395
No exact match found.
