The capacity of a location, such as a country, to become or to grow as a demander of goods and services that outside suppliers might provide. Various measures of market potential are provided especially for emerging econommies, intended as guides to exports and foreign direct investment.
Found on
http://www-personal.umich.edu/~alandear/glossary/m.html
the total level of sales achievable in a market assuming that every potential customer in that market is buying, that they are using the product on every possible occasion, and that they are using the full amount of product on each occasion.
Found on
https://www.encyclo.co.uk/local/20463
No exact match found.
