Internal marketing definitions

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Internal Marketing

Internal Marketing logo #20161The process of eliciting support for a company and its activities among its own employees, in order to encourage them to promote its goals. This process can happen at a number of levels, from increasing awareness of individual products or marketing campaigns, to explaining overall business strategy.
Found on https://www.encyclo.co.uk/local/20161

Internal marketing

Internal marketing logo #20463the development and training of staff to ensure high levels of quality and consistency in service delivery and support. Internal marketing includes recruitment, training, motivation and productivity.
Found on https://www.encyclo.co.uk/local/20463
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