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Impact delivery definition
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Impact delivery
Sum of impacts across a schedule of advertising spots. Impact delivery is most commonly used as a measure of the total commercial audience delivered by a TV channel.
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http://www.agbnielsen.net/glossary/glossaryQ.asp?type=alpha&jump=none
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Sum of impacts across a schedule of advertising spots. Impact delivery is most commonly used as a measure of the total commercial audience delivered by a TV channel.