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Détournement

Détournement logo #10101) Activism 2) Literary terminology
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Détournement

Détournement logo #21000 A détournement (pron, French for `rerouting`, `hijacking`) is a technique developed in the 1950s by the Letterist International, and later adapted by the Situationist International (SI), that was defined in the SI`s inaugural 1958 journal as `[t]he integration of present or past artistic productions into a superior construction of a milieu....
Found on http://en.wikipedia.org/wiki/Détournement
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