Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in...
Found on
http://en.wikipedia.org/wiki/Competitor_analysis
Also called Competitive Analysis. A company's marketing strategy which involves assessing the performance of competitors in order to determine their strengths and weaknesses
Found on
http://www.encyclo.co.uk/local/22643
Competitor analysis is the measure of the success of your company's PR strategy in relation to your competitors` - using a number of different measures.
Found on
https://www.encyclo.co.uk/local/20681
No exact match found.
