An aspect of cognitive dissonance theory and decision-making. Cognitive bolstering is where we consciously and unconsciously look for things that support our chosen alternative or downgrade the merits of the rejected alternative.
Found on http://www.gerardkeegan.co.uk/glossary/gloss_a.htm
An aspect of cognitive dissonance theory and decision-making. Cognitive bolstering is where we consciously and unconsciously look for things that support our chosen alternative or downgrade the merits of the rejected alternative.