Brand extension definitions

Brand extension

Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability jus...
Found on http://en.wikipedia.org/wiki/Brand_extension

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Brand extension

Brand extension is the widening of the range of products sold using a particular brand. If overdone it can risk diluting a brand....more on Brand extension
Found on http://moneyterms.co.uk/

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Brand Extension

A new product or service that is related to an existing brand but offers a different benefit and/or appeals to a different target audience. :: RTE (10th Edition)
Found on http://www.encyclo.co.uk/local/20977

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Brand Extension

Process by which a company develops new products to be marketed under an existing brand name.
Found on https://www.encyclo.co.uk/local/20161

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Brand extension

Process to develop new products to be marketed under an existing brand.
Found on https://www.encyclo.co.uk/local/21395

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