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Brand Identity definition
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Brand Identity
The name and visual appearance of the brand. It is how consumers will recognise a product/service and differentiate it from competitors. :: Cadbury (8th Edition)
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http://www.encyclo.co.uk/local/20977
No exact match found.
Synonyms
brand name
denounce
deride
heap scorn on
humiliate
make
mark
marque
pour scorn on
ridicule
tear to pieces
trade name
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The name and visual appearance of the brand. It is how consumers will recognise a product/service and differentiate it from competitors. :: Cadbury (8th Edition)