Bibendum, commonly referred to as the Michelin Man, is the symbol of the Michelin tire company. Introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand, Bibendum is one of the world`s oldest trademarks. The slogan Nunc est bibendum (Now is the time to drink) is taken from Horace`s Odes (book I, ode xxxvii, line 1). He i.....