The behavioural objective is how you want the public to behave at the end of a public relations campaign. i.e. think more favourably towards your company, buy more of your products. (See also Goals and Outcomes.)
Found on https://www.encyclo.co.uk/local/20681
The behavioural objective is how you want the public to behave at the end of a public relations campaign. i.e. think more favourably towards your company, buy more of your products. (See also Goals and Outcomes.)