The agency's fee for designing and placing advertisements. Historically, this was calculated as 15 percent of the amount spent to purchase space or time in the various media used for the advertising. In recent years the commission has, in many cases, become negotiable, and may even be based on some measure of the campaign's success.
Found on
http://www.encyclo.co.uk/local/21023
Revenue given to recognised agencies by the media for all adverts placed.
Found on
https://www.encyclo.co.uk/local/21395
No exact match found.
