Affinity marketing (also called partnership marketing) is an approach to marketing that involves multiple organizations forming a partnership to attract customers who may have an interest in what those organizations are selling. The partnering organizations usually have some relation among their products such that a common target audience would be...
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http://en.wikipedia.org/wiki/Affinity_marketing
Marketing targeted at individuals sharing common interests that predispose them towards a product, e.g. an auto accessories manufacturer targeting motoring magazine readers. Also, a campaign jointly sponsored by a number of disparate organisations that are non-competitive but have a particular interest in common.
Found on
https://www.encyclo.co.uk/local/20161
Marketing to individuals sharing interests that predispose them towards a particular product.
Found on
https://www.encyclo.co.uk/local/21395
No exact match found.
