Copy of `Buzzwords - Printing terms`

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Buzzwords - Printing terms Category: Agriculture and Industry > Printing and advertising Date & country: 29/03/2011, UK Words: 9

SEO Copywriting
Using a variety of copywriting techniques as they relate to the demands of search engines and the criteria they apply to rank the individual website pages.

SEO
A widely-used abbreviation for search engine optimisation ('search engine optimization' in USA English).

Search Engine Optimisation
The process of making sure a website ranks well in the Search Engine Results Pages (SERPs) by meeting the criteria of search engines for things like keyword relevance and the number of inbound links each page has. SEO copywriting is an important part of any SEO strategy.

Pay-Per-Click Advertising
Keyword-based SEO copywriting skills are essential for mapping out your Google Pay-Per-Click (PPC) strategy. Keywords should link AdGroups, small ads and optimised landing pages to help achieve lower costs-per-click, higher rankings for your ads - and therefore more clicks and higher click-through rates.

On-page SEO Copywriting
This is where the SEO copywriting focus is on keyword-relevant tags and body copy. (Effective when used with Off-page Copywriting.)

Off-page SEO Copywriting
A range of SEO copywriting and link building techniques which include Article Marketing, Online PR and Directory Submissions. (Complemented by On-page SEO Copywriting.)

Link Building
Of all the search engines, Google places the most emphasis on the value of relevant, high quality inbound links when it comes to ranking a web page. Building links using off-page SEO copywriting will gradually improve page rankings. This should be used as part of a longer term SEO strategy and not regarded as a 'quick fix' for SEO success.

Keywords
The driving force behind all SEO copywriting, keywords match web page content with search engine queries. Optimising web pages for the keywords that are most relevant to your organisation or business will increase the number of site visitors. Keyword research (using Wordtracker, Google or Keyword Discovery) helps identify keywords which have the most searches.

SERPs
Search Engine Results Pages are lists of website pages which appear on your screen in response to a search engine query for a specific keyword or phrase.