Package cushioning is used to help protect fragile items during shipment. It is common for a transport package to be dropped, kicked, and impacted: These events may produce potentially damaging shocks. Transportation vibration from conveyors, trucks, railroads, or aircraft can also damage some items. Shock and vibration are controlled by cushionin... Found on http://en.wikipedia.org/wiki/Cushioning
The ability of a shoe to minimize the shock of running; while all running shoes have cushioning, highly cushioned shoes are usually designed for under-pronators (or supinators) who need additional shock absorption and maximum flexibility Found on http://www.howtobefit.com/glossary-of-running.htm