Copy of `MYDM - Direct marketing terms`

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MYDM - Direct marketing terms
Category: Business and Law > Direct Marketing
Date & country: 24/11/2007,
Words: 14


Advertising
The actual communication used for marketing purposes.

BMPS
Baby Mailing Preference Service.

CLI
Caller Line Identification. A service that allows you to find out the number of the caller by dialing 1471. If you have the appropriate equipment you may also be able to see the number of the caller before answering the call.

Customer magazines
A magazine which supplies information on a subject which interests consumers but is not a trade (business) magazine.

Direct Response TV or Radio
Advertising that encourages you to contact a company directly for more information about a product or service. This can be a simple telephone number or web address included in the advertisement.

DMA
Direct Marketing Association

Email marketing
A form of advertising by which organisations provide information about products or services through email.

FPS
Fax Preference Service

Magazine-newspaper inserts
A form of advertising using media inserted into a magazine or newspaper after the magazine or newspaper has been printed. This can be anything from a postcard or flyer to a brochure or media pack.

Marketing
Selling goods or services using a communication which promotes the product or service. The purpose of marketing is to encourage recipients of the communication to purchase or use the product or service.

Mobile marketing
A form of marketing by which organisations send information about products or services via messages to a mobile phone/device.

MPS
Mailing Preference Service.

Outdoor advertising
Using mobile media to display advertisements. This can vary from a poster on the side of a truck or a taxi to a banner suspended from an aircraft.

TPS
Telephone Preference Service.